المقرر الدراسي لمادة المراسلات التجارية

 

 DEFINITION OF CORRESPONDENCE AND COMMERCIAL

 CORRESPONDENCE. CONCEPT AND TYPES OF MEANS OF COMMUNICATION.

 THE PURPOSE OF WRITING LETTERS.

 THE IMPORTANCE OF WRITING LETTERS.

 KINDS OF LETTERS. 

PARTS OF THE BUSINESS LETTER: 

THE MAIN AND THE SECONDARY  PARTS.

 THE QUALITIES OF THE  EFFECTIVE BUSINESS LETTER.

تعريف المراسلات والمراسلات التجارية.

  مفهوم وأنواع وسائل الاتصال.

  الغرض من كتابة الرسائل.

  أهمية كتابة الرسائل

أنواع الرسائل.

أجزاء رسالة الأعمال :

الأجزاء الرئيسية والثانوية.

صفات رسالة الأعمال الفعالة.

تعريف المراسلات 

It is a means of communication between two parties.

أنواع المراسلات 

Types of means of communication

There are two types of means of communication, they are:-

المكتوبة 

1) Written or (verbal) means of communication which include 

((letters, telex, fax, notes, computer

, and internet

الشفهية 

2) Oral  means of communication which include 


telephones, meetings, interviews, and direct contacts

هناك ثلاث أنواع من المراسلات  الرسائل 

There are three types of letters, they are:-

الرسائل التجارية 

1) Commercial letters or (business- letters):- They are letters which

 are exchanged between companies, firms, commercial institutions 

and businessmen.

They include: commercial transactions and contracts.

الرسائل المكتبية 

2) Official or (Governmental) letters.

They are letters which are exchanged between 

governmental institutions and bodies They include  : orders, 

appointments….etc.

الرسائل الشخصية الخاصة 

3) Personal or private letters

They are letters which are exchanged between friends and relatives

 أهمية كتابة الرسائل

The Importance Of Writing Letters

Why letters are more important than other means of communication?

1) They give a permanent record or (document) to be referred to whenever needed.

2) They are used as a means or ((medium)) of communication between two parties.

3) They conserve time and effort by taking the place of direct contacts.

4) They are cheaper and more economical than other means of communication. They give the writer the chance to organize his thoughts, re-read and revise the letter.  


      

5) To give attention to details. It should be correct in every details and shouldn’t have any mistakes.

6) It should be well paragraphed. Each letter should have 3 or more paragraphs and each paragraph consists of about (6-8) lines.

7) To promote good relations through:-

1) good products 2) good services 3) ethical conduct 4) 

the appearance of the letter.

8) It flows smoothly; each part should be related to the other parts.

9) It should be courteous, friendly and sincere.

10) It should avoid jargon. Avoid using technical terms in which

 the reader may not understand.

11) The quality of appearance of the letter:

 1- the quality of paper

 2- the size of the paper

3- parts of the letter

 4- letter’s layout

5- the letters lay lot